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Our Story
Built by a Contractor
for Contractors
Renovate Reach was founded in 2019 by Ryan Mitchell — a former roofing contractor who spent 8 years on job sites before switching sides to marketing.
Ryan watched too many great tradespeople lose jobs to inferior competitors who just had better marketing. He built Renovate Reach to fix that — and to give contractors the same unfair advantage the big guys have.
Why We Exist
The Problem We Set Out to Solve
When Ryan left the trades in 2018, he started consulting for a roofing company in Dallas. What he found shocked him: the company was spending $6,000 a month on Angi and HomeAdvisor, sharing every lead with 5–6 competitors, and closing less than 10% of them.
Meanwhile, a smaller competitor down the street — with worse reviews and higher prices — was consistently winning more jobs. The difference? They had a marketing system. Exclusive leads, fast follow-up, and a CRM that never let a lead go cold.
Ryan spent the next year building that same system for contractors — and Renovate Reach was born. The mission was simple: give every contractor access to the marketing infrastructure that only the biggest companies could afford.
How We Operate
What We Believe
Results Over Vanity
We don't care about impressions, clicks, or followers. We care about booked appointments and closed jobs. Every decision we make is filtered through one question: does this make our clients more money?
Exclusivity Is Non-Negotiable
We never sell the same lead to two contractors. Ever. We'd rather work with fewer clients and deliver better results than scale by cutting corners on lead quality.
Built for the Trades
We don't serve restaurants, e-commerce stores, or dentists. We serve contractors. That focus means our systems, our copy, and our strategy are sharper than any generalist agency.
Speed Wins
The contractor who responds first wins the job. We've built our entire system around speed — from 60-second AI follow-up to same-week campaign launches.
The Team
People Who Know
the Trades
Ryan Mitchell
Founder & CEO
Former roofing contractor turned marketing strategist. Ryan ran crews for 8 years before building Renovate Reach after watching great contractors lose jobs to inferior competitors with better marketing.
Derek Solis
Head of Lead Generation
Derek has managed Facebook and Google ad campaigns for home service businesses exclusively for 6 years. He's obsessed with cost-per-lead optimization and has driven over $12M in attributed revenue for clients.
Kayla Torres
CRM & Automation Lead
Kayla is a GoHighLevel power user who has built hundreds of contractor CRM systems. She designs the follow-up sequences and automation workflows that turn leads into booked appointments.
Our Journey
How We Got Here
Founded
Renovate Reach launched with one roofing client in Dallas and a mission to fix contractor marketing.
First $1M
Generated over $1M in attributed revenue for clients in year one. Expanded to 12 contractors.
GoHighLevel Partnership
Became a certified GoHighLevel partner and built our proprietary contractor CRM framework.
AI Integration
Launched our AI appointment-setting system. Average client contact rate jumped from 38% to 89%.
100 Clients
Crossed 100 active contractor clients across 22 states. $6M+ in revenue generated.
$12M+ Generated
Surpassed $12M in total revenue generated for clients. 91% client retention rate.
Why Trust Us
We're Not a
Generic Agency
Trades-Only Focus
We work exclusively with home service contractors. No restaurants, no retail, no dentists. Our entire system is built for your industry.
GoHighLevel Certified
Official GoHighLevel certified partner. We've built 300+ contractor CRM systems on the platform.
Meta & Google Certified
Our ad managers hold active Meta Blueprint and Google Ads certifications and manage $4M+ in annual ad spend.
Founder Has Been in the Trades
Our founder spent 8 years as a roofing contractor. We understand your business from the inside out.
Transparent Reporting
Every client gets a weekly report with real numbers — leads, appointments, cost per lead, and revenue attributed.
91% Client Retention
Our clients stay because we deliver results. 91% of clients who start with us are still with us 12 months later.
Ready to Work With a Team That Gets It?
Book a free strategy call and talk directly with someone who has been in the trades and knows what it takes to grow a contracting business.