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Apex Roofing Co.
$2.4M in New Revenue
in 12 Months
A 3-truck roofing company in Dallas was stuck at $400K/year, chasing shared leads and losing jobs to bigger competitors. Twelve months later, they closed $2.4M and hired four new crews.
The Problem
Stuck, Frustrated,
and Losing Ground
When Apex came to us, they were spending $3,000/month on Angi and HomeAdvisor — and sharing every lead with 4–6 other roofers. Their close rate was under 12% because by the time they called, the homeowner had already booked someone else.
Owner Marcus T. had tried running his own Facebook ads but couldn't figure out why they weren't converting. He was ready to give up on digital marketing entirely.
The Solution
A Complete System, Built From Scratch
Exclusive Facebook & Instagram Ads
Hyper-targeted campaigns reaching homeowners in a 40-mile radius of Dallas with storm damage and renovation intent signals.
GoHighLevel CRM Build
Custom pipeline with 7 stages, automated lead intake, and real-time notifications to Marcus's phone the second a lead came in.
AI Appointment Setting
60-second AI response to every lead, 24/7. Qualification questions, objection handling, and calendar booking — all automated.
Missed Call Text Back
Every missed call triggered an instant text. Lead contact rate jumped from 34% to 91% in the first 30 days.
10-Touch Follow-Up Sequence
Leads that didn't book immediately got a 30-day text + email nurture sequence. 22% of closed jobs came from follow-up.
Weekly Performance Reviews
Every Monday, Marcus got a full report: leads, appointments, close rate, cost per lead, and revenue attributed to each campaign.
The Journey
Month by Month
System Build
Full GoHighLevel CRM setup, Facebook & Instagram campaigns launched, landing page live. First leads within 72 hours.
Optimization
Cost per lead dropped from $62 to $31 through A/B testing. AI follow-up sequences activated. Appointment rate hit 38%.
Scale
Ad budget doubled. Added Google Ads layer. Pipeline grew to 120+ active leads. First $200K revenue month.
Domination
Apex became the #1 roofing company in their market by volume. Hired 4 new crews. $2.4M total revenue for the year.
"I was skeptical at first — I'd been burned by marketing agencies before. But within 30 days I had more leads than I knew what to do with. We had to hire two new crews just to keep up. Best investment I've ever made in my business."
Ready to Write Your Own Story?
Book a free strategy call and we'll map out exactly how to replicate these results for your business.